Giving back to communities across our great country has been one of Canadian Tire’s cornerstones for all of its 100 years, thanks to the values established by the Company’s founders, A.J. and J.W. Billes. Canadian Tire Jumpstart Charities, inspired by our Chairman Emeritus Martha Billes, has, for 17 years, continued to embody this value by helping kids reach their full potential through the joy of sport and play.

Despite the ongoing challenges of the pandemic for kids, parents, and sport organizations, Jumpstart was there to provide support during their time of need. Our ability to step up and help sport organizations and kids across Canada was on full display, and we are so proud of all we accomplished. Building off our $8M commitment to Sport Relief in 2020, Jumpstart recognized the ongoing need for a sustained commitment to saving community sport and delivered more than $12M in 2021 to the Sport Relief Program, supporting more than 1,600 organizations and over 240,000 kids across Canada.DELIMITER

Organizations from coast-to-coast-to-coast were able to count on Jumpstart to help them through the pandemic, either by keeping their doors open or adapting their programs to the changing restrictions brought on by COVID-19. This resulted in countless organizations being able to provide access to sport and play for kids of all abilities at a critical time.

We delivered our first State of Sport report, which guided Jumpstart’s response to the pandemic and enabled us to help sport stakeholders better understand the needs of kids and community sport organizations across the country.

Jumpstart’s commitment to Inclusive Play continued to shine through the creation of new playgrounds in Vernon, BC, Whitehorse, YT, and Yellowknife, NT. We also opened our first Jumpstart Multi Sport Courts in Uxbridge, ON and Thompson, MB.

We are so proud of and grateful for the support provided by frontline and corporate employees, Jumpstart’s Board of Directors, Canadian Tire Dealers, vendors, partners, and customers.

Looking forward, our commitment will shift from helping to save sport in communities across Canada to rebuilding sport back, better than before. Every child deserves a chance – a chance to experience life’s simple pleasure of sport and play!

Scott Fraser
Canadian Tire Jumpstart Charities

Martha Billes
Chairman Emeritus,
Canadian Tire Jumpstart Charities




IN 2021

Built 5 new inclusive play spaces in 2021 for a total of 16 since 2018
Awarded grants to over 1,600 youth sport organizations to get kids back into more than 70 sports and activities



SINCE 2005

Jumpstart Play From Home is a curriculum-based, virtual programming series designed to help keep kids active at home.


Five full days of sports programming


A welcoming space for girls to try new sports


Inclusive play for kids of all abilities

Thank you to all of our partner organizations and athlete friends who helped us reach families and kids across Canada to get kids moving at home, making this program a success!


At Jumpstart, we are focused on improving the well-being of children by enabling access to sport and play for kids across Canada.

Our 2021 State of Sport report highlights the findings of a research study we undertook in partnership with Ipsos to understand the impact of COVID-19 on access to sport in Canada.

The findings make it clear that Canada’s recreational sport ecosystem is in dire need of support.

The infrastructure of recreational sport in Canada is crumbling
  • 3 in 10 sport organizations are temporarily or indefinitely closed
  • 6 in 10 are attempting to run modified programming
  • One third of sport organizations are bankrupt or approaching bankruptcy
The impact on Canadian youth is severe
  • 74% of parents say their kids are feeling isolated and lonely
  • 64% say kids are finding it hard to reduce stress and anxiety
  • 69% of parents say their kids are already showing signs of being less physically fit
A ‘return to normalcy’ in sport won’t be quick or easy
  • 52% of community sport organizations not permanently closed are concerned about the permanent closure of their organization in 2021 as a result of the pandemic
  • More than three-quarters of all organizations believe it will take more than six months for the recreational sport sector to return to a “pre-COVID state”


Sport has the power to unite communities and the nation – in its absence, the importance of sport and play became more apparent than ever. Thanks to a generous gift of $12M from Canadian Tire Corporation to our Sport Relief Fund, 240,000 kids got back into sport and play in 2021 – back to building friendships and making memories that will last a lifetime.







Hockey Education Reaching Out Society (HEROS) is a volunteer-driven charity that provides free hockey programming for at-risk youth, offering a safe and stable environment for them to grow, connect and succeed.


With help from the Jumpstart Sport Relief Fund, HEROS has continued to focus on what they do best: providing every participant with a “team for life”.


Lady Ballers Camp is a not-for-profit offering quality, cost-free sports programming for young women from underserved neighbourhoods in the Greater Toronto Area.


Their mission is to increase interest and confidence in sports and physical activities for racialized girls – the most underrepresented demographic in Canadian sports and recreation.

Lady Ballers suffered significant setbacks due to the pandemic, but with assistance from Jumpstart’s Sport Relief Fund, they were able to keep many of their programs safely running and retained the support of a sports psychologist.


Living Skies, a program provided through Aboriginal Friendship Centres, is Saskatchewan’s first-ever provincial-wide Indigenous youth basketball league.


The program offers on-court sessions, workshops and cultural education. With Indigenous youth as the focus, the league is a vessel for reconciliation and meaningful change in their communities.

With the support of Jumpstart’s Sport Relief Fund, Living Skies has been able to offer programming for more than 300 youth and counting in more than 15 communities across the province of Saskatchewan, free of charge.



At Jumpstart, we are working with municipalities and local Canadian Tire Dealers to bring inclusive play to communities across the country. Too many kids are left on the sidelines due to barriers such as a lack of adapted sport programs or inaccessible play spaces.

In 2021, we added five new inclusive play assets including three inclusive playgrounds and two multi sport courts.

“When you have a kid with a disability, it is difficult to find those activities that you can do as a family. As my other two are getting older, they are doing different activities that he can’t be a part of, so we are always trying to find things that we can all do together. So having an inclusive playground is great because everyone is excited to come here. We can come here and do that as a family versus many other places in the city where we can’t.”

— Parent at Jumpstart Inclusive Playground

inclusive play donor list


Tim & Frances Price Family

Le groupe de marchands du grand Montréal/The Greater Montreal Dealer Group


  • Mark, Christina & Nicole Caldwell
  • Canadian Tire McKenzie Towne
  • The Dand Family in Memory of Allan Dand
  • Rob, Lori & Ben Hatch
  • Terry & Velma MacKinnon and Family
  • Warren & Tanya Pariseau
  • Chris & Caroline Pustowka
  • Respect Group
  • Mike & Pat Varley and Family


Canadian Tire Charlottetown, Cam Beach and Family

Meyer Housewares Canada – Makers of Paderno


  • The Feist Family
  • Jim & Randi Gamble
  • Darren & Joanne Gunn
  • The Laurion Family
  • Steven K. Lee and Family
  • Alanna & Doug Waldie


Roberto Alomar & Foundation 12

Vancouver Whitecaps

prince albert

Canadian Tire Prince Albert

Saint John

The Pustowka Family in Celebration of Adam Pustowka


  • Vicki Gould and Family, Canadian Tire Scott Road
  • Jackson James Kurtz and Family
  • The MacRae Family
  • Christa & Ward Saito and Family
  • Ross Saito and Family
  • Phil & Wendy Smethurst and Family


The Howell Family

The Williams Family

thunder bay

Robert Nearing, Canadian Tire Fort William Road


  • Canadian Tire Eaton Centre
  • Stephen & Diane Grand
  • The Hicks Family
  • Christie Loh and Family
  • Ted & Angela Mangnall
  • Larry & Lisa McCaw and Family
  • Norton Rose Fulbright Canada LLP
  • Peter & Tracy Oliver
  • Walied & Deena Soliman
  • Tim Tallon and Family
  • Torys LLP
  • Wayne & Janet Sales Family Foundation


Pierre, Caroline and St-Jacques Family


Canadian Tire Uxbridge


Jack D’Amico & Carmina Barone and Family


Greater Victoria Dealer Group


  • Canadian Tire Financial Services
  • Canadian Tire Niagara Falls, Paul & Kelly Medeiros and Family
  • Canadian Tire Store Welland
  • Patrick, Marleen, Hannah & Riley McMaster
  • The Turner Family Foundation


Joanne & Daniel Charlebois and Family

Mike & Pat Varley and Family


David & Lori Dunseath and Family


  • In Honour of Denzel Coyles
  • Jay & Lina Crowley
  • Darren Rezansoff
  • Russell† & Oksana Unilowsky


Jason & Karen Butorac

Thank you to our generous supporters

We are so grateful for the support and generosity of our countless champions and friends – none of Jumpstart’s accomplishments in 2021 would have been possible without you.

donor list


Canadian Tire Corporation

Employees for Jumpstart

$250,000 – $499,999

  • AIR-serv Canada
  • Le groupe de marchands du grand Montréal/The Greater Montreal Dealer Group
  • Robert Nearing, Canadian Tire Fort William Road
  • Vancouver Whitecaps
  • ^
  • ^
  • ^
  • ^

$100,000 – $249,999

  • Canadian Tire Christmas Trail
  • Diamondback
  • Double Insight
  • Emson
  • Government of Canada
  • Groupe SEB Canada
  • Panasonic Canada
  • Pedal for Kids

$50,000 – $99,999

  • 3M Canada
  • Atlantic Promotions Inc.
  • Duracell
  • Galanz Canada
  • Goodyear Canada Inc.
  • Greater Victoria Dealer Group
  • Greenworks Tools Canada Inc.
  • Hoover Canada
  • Les Industries Iverco
  • Norton Rose Fulbright Canada LLP
  • Spectrum Brands
  • SportChek Mother’s Day Run, Walk & Ride

$25,000 – $49,999

  • Allstar Products Group
  • AquaClean
  • Bestway Hong Kong International
  • Jason & Karen Butorac
  • Mark, Christina & Nicole Caldwell
  • Canadian Tire Charlottetown, Cam Beach and Family
  • Canadian Tire Eaton Centre
  • Canadian Tire Financial Services Golf Tournament
  • Canadian Tire McKenzie Towne
  • Castrol Raceway
  • Chamberlain Group
  • Joanne & Daniel Charlebois and Family
  • Chateau Bodywear Inc.
  • Chinook Footwear
  • In Honour of Denzel Coyles
  • CTREL Building the Future
  • Jack D’Amico & Carmina Barone and Family
  • The Dand Family in Memory of Allan Dand
  • David & Lori Dunseath and Family
  • Edmonton Oilers Community Foundation
  • The Feist Family
  • GHP Group
  • Stephen & Diane Grand
  • Rob, Lori & Ben Hatch
  • The Hicks Family
  • Hopkins Manufacturing
  • The Howell Family
  • Igloo Corporation
  • Inteplast Bags and Films
  • Kaz Canada
  • Korhani of Canada
  • Kumho Tire Canada Inc.
  • Jackson James Kurtz and Family
  • Larry MacDonald Chev Buick GMC
  • The Laurion Family
  • Steven K. Lee and Family
  • Lynum Bocce Tournament
  • The MacRae Family
  • Ted & Angela Mangnall
  • Manitoba Health, Seniors and Active Living
  • Maritime NHL’ers for Kids
  • Masco Canada
  • Larry & Lisa McCaw and Family
  • Meyer Housewares Canada – Makers of Paderno
  • Mobil 1
  • Nestle
  • Peter & Tracy Oliver
  • Online Auction – Sports Experts
  • Warren & Tanya Pariseau
  • Procter & Gamble Inc.
  • Chris & Caroline Pustowka
  • The Pustowka Family in Celebration of Adam Pustowka
  • Respect Group
  • Darren Rezansoff
  • Riverside Natural Foods Pet
  • Robert Bosch
  • Roundtripping
  • Rubbermaid Canada Inc.
  • Christa & Ward Saito and Family
  • Ross Saito and Family
  • SASCA Charity Golf Tournament
  • Scotts Canada
  • Signature Pro Inc.
  • Phil & Wendy Smethurst and Family
  • SodaStream
  • Walied & Deena Soliman
  • Square Inc.
  • Stanley Black & Decker Canada
  • Stelpro
  • Storebound
  • Sunbeam Corporation
  • Superior Propane
  • Tim Tallon and Family
  • Taylor Family Foundation
  • Tristar Products
  • Mike & Pat Varley and Family
  • Venmar Ventilation ULC
  • Alanna & Doug Waldie
  • Werner Access Products Canada
  • The Williams Family
  • Xinxing Xianfeng Stainless Steel Product

$10,000 – $24,999

  • Accent Home Products
  • Assurant Canada
  • Bauer Hockey
  • Martha G. Billes
  • Canadian Tire Care for Kids Lethbridge Golf Tournament
  • Canadian Tire Magic of Light
  • Canadian Tire Scott Road, Vicki Gould and Family
  • Chatham Kent Festival of Golf
  • Coast Cutlery Co.
  • Continental Tire Canada
  • East Penn Manufacturing
  • Dana Eliot
  • Emterra
  • Energizer Canada
  • Euro-Pro Corporation
  • Excel Retail Ltd.
  • Falk Fehr Foundation Golf Tournament
  • T.J. Flood
  • Fram Group
  • Jim & Randi Gamble
  • Garant Inc.
  • Globe Electric Company
  • Gracious Living Corporation
  • Graco Inc.
  • Richard Gummer
  • Jason Hayes
  • Ice River Springs Water Co.
  • Interdesign Inc.
  • JS Run for Kids
  • Kenneth Johnston
  • Just Dance for Jumpstart
  • Keurig Canada Inc.
  • La Maison D’Or
  • LB Marketing
  • Linear International Footwear
  • David Lucas
  • Marner Assist Foundation
  • Moen
  • Old Dutch Foods
  • Osler, Hoskin & Harcourt LLP
  • Overlord Bikes
  • Pacific Cycle
  • Permatex
  • Pro Hockey Life Mayfield Annual Golf Tournament
  • RPM Canada
  • Rustoleum Canada
  • Sani Marc Inc.
  • SportChek Halifax Jumpstart Charity Golf Tournament
  • Sunjoy Group
  • Sweat and Sip
  • Torys LLP
  • Western Tank and Lining Ltd.
  • James Wickman
  • Willis Electric Co. Ltd.
  • Winnwell Hockey
  • Yokohama Tire
  • Zwilling J.A. Henckels Canada Ltd.


Thank you to Canadian Tire Corporation customers who are at the heart of Jumpstart’s community work. Over the years, you have represented the largest funding segment, and without your donations, nationwide financial assistance programs and initiatives would not be possible. Every customer donation made in-store is redistributed to the community where the donation was made.



To motivate, celebrate, and thank employees for their fundraising and leadership efforts, executives from across the company completed fun challenges seen above. In 2021, Employees For Jumpstart (E4J) raised a total of $1.2M, including a corporate match, thanks to employee donations and virtual fundraising events.


  • 31% (One-time Donation of $12M) 42% 42%
  • 9% 9%
  • 12% 12%
  • 3% 3%
  • 29% 29%
  • 5% 5%


2021in Thousands of Dollars 2020in Thousands of Dollars
Gross Fundraising Revenue
(Excluding CTC $12 Million One-time Donation)
26,099 21,753
One-time CTC Donation Towards Sport Relief Funding 12,000
Gross Fundraising Revenue 38,099 21,753
Less: Fundraising Expenses 57 58
Net Fundraising Revenue 38,042 21,695
Charitable Disbursements 33,389 17,985
General and Administrative (G&A) Expenses 2,156 2,547
Total Disbursements 35,545 20,532
Excess of Revenue Over Disbursements 2,497 1,163
G&A Ratio 5.7% 11.7%


As of December 31, 2021

Martha G. Billes, OC

Chairman Emeritus, Canadian Tire Jumpstart Charities

Board of Directors, Canadian Tire Corporation,
 Independent Businesswoman

Owen Billes

Board of Directors, Canadian Tire Corporation, Limited
Dealer, Canadian Tire Store #118, Welland, ON

W. Bruce Clark
Retired Partner, Cassels Brock & Blackwell LLP
Dave DiFelice

Vice President, Customer Service and Operations,
Canadian Tire Financial Services

Thomas J. Flood

President, Canadian Tire Retail

Robert Hatch
Dealer, Canadian Tire Store #493, Cochrane, AB Corporate Director
Claude Jacobs

President, Fondation Bon départ de Canadian Tire du Québec Dealer, Canadian Tire Store #0109, Trois-Rivières, QC

Ted Mangnall
Dealer, Canadian Tire Store #070, Etobicoke, ON
Georges Morin
Corporate Director, ICD.D Bon départ/Jumpstart Board Liaison
Nadir Y. Patel
Managing Director, Fairfax Consulting Senior Strategic Advisor, Norton Rose Fulbright Canada LLP Board of Directors, Canadian Tire Corporation Limited
Mary Turner
Retired President and Chief Executive Officer, Canadian Tire Financial Services, Corporate Director
Rick White
Retired President Mark’s Chairman Board of Management, Intersport International Corporation

John Furlong and Sylvie Drolet retired from the Board in August of 2021.

Jumpstart would like to thank them for their commitment and leadership.

Board Committees

The Board of Directors meets quarterly. The Chairman of the Board is an invited guest of all committees.

Scott Fraser
President, Canadian Tire Jumpstart Charities

Auditor, Deloitte LLP