Jumpstart | Annual report 2022

MESSAGE FROM OUR LEADERSHIP

After years of closures and restrictions, Canadian kids and sport organizations were eager to return to a sense of normalcy in 2022. To honour our founder, Martha Billes’ vision that all kids in Canada have a chance to fulfil their dreams, we knew we had an important role to play. So, last year, Jumpstart committed to guiding the recovery of community sport and recreation in Canada and creating a more equitable and safe game for all kids.

Against the backdrop of rising registration costs and lost capacity at community sport organizations, we recognized this was an ambitious goal. But we are proud of the progress we made – progress that resulted in a record-breaking 440,000 Canadian kids in need participating in sport and play – the most in any single year to date.

As a charity, we were intentional about reaching and uplifting the kids in Canada who needed it most. This included continuing to remove accessibility barriers to play by opening nine additional inclusive play spaces in communities across the country. By the end of 2022, kids and families of all abilities could access a Jumpstart Inclusive Playground in every province in Canada.

DELIMITER

In 2022, we also doubled down on our work to advance gender equity in sport. Beyond securing new national partnerships, Jumpstart also launched an inaugural leadership program for girls in sport: Play to Lead. With the Program’s launch, we are helping keep girls enrolled and engaged in sport, while fostering a powerful network of female athletes.

And that’s not all. By the end of the year, Jumpstart celebrated helping a total of 3 million kids since the charity’s inception in 2005. To all our employees, customers, partners, and friends who have generously supported Jumpstart’s work over the years, we say thank you. Like any success in sport, this milestone was truly a team effort.

Although we have made great progress, our work is not done yet. As we look towards helping the next 3 million kids, Jumpstart will not only continue to rebuild community sport to pre-pandemic levels but will shepherd a national sport system even better than it was before – one firmly grounded in equity, safety, and inclusivity so that all kids can achieve their full potential.

Marco Di Buono
President,
Canadian Tire Jumpstart Charities

Nadir Patel
Chairman of the Board,
Canadian Tire Jumpstart Charities

2022 AT A GLANCE

Rebuilding sport for Canadian kids

Helped over 440,000 kids, the most in any single year to date
Issued over 1,255 Community Development Grants helping 788 organizations
Awarded $7,740,600 in funding from the Community Sport for All Initiative

Championing girls in sport

Hosted 25 coaches and 34 girls at the inaugural Play to Lead Summit
Produced a 5-part docuseries on women role models in partnership with She’s4Sports
In partnership with Canadian Women & Sport, released the 2nd Rally Report

Supporting inclusive play from coast to coast

Added 24 inclusive play spaces in communities across Canada
Completed building 1 Jumpstart Inclusive Playground in every province
Opened the 1st Jumpstart Splash Pad in Canada

3 MILLION KIDS AND COUNTING

At the end of 2022, Jumpstart celebrated an impressive milestone: helping 3 million kids in Canada
access sport and play since 2005. This achievement would not have been possible without the contributions of our generous donors and supporters to date. Through the years, Jumpstart’s mission to enrich the lives of kids has remained unchanged. However, our approach has and will continue to evolve to respond to the social, economic, and accessibility barriers kids face to participating in sport.

2022 STATE OF SPORT REPORT

Our 2022 State of Sport Report detailed the second year of a research study that we undertook in partnership with Ipsos to gauge the impact of COVID-19 on community sport in Canada – and to understand how we must respond.

The Report’s key findings indicated that major barriers to sport remain for Canadian youth. After two years of uncertainty, the health and longevity of sport organizations and their ability to provide opportunities for all kids to play continue to be at risk.

KEY FINDINGS

Canadian parents reported that there are fewer, more expensive opportunities for their kids to participate in sport

45% of parents reported that their child is currently not playing any sports

Sport organizations reported higher operating costs and lost capacity

82% of sport organizations expressed concern about their ability to run programs in 2022

After two years of uncertainty, community sport organizations are at risk

75% of community sport organizations say costs to run programs have increased

Nearly half of parents reported that the number of organized sports their child participates in has declined

80% of organizations say the availability of organized sports for children to participate in has decreased

Download the 2022 State of Sport Report

REBUILDING SPORT FOR CANADIAN KIDS

At Jumpstart, we are committed to guiding the recovery of organized sport and play in Canada while building a better and more equitable sport system for all kids. Operating through 289 local Chapters from coast to coast, in 2022, Jumpstart disbursed more than $34.3M to help over 440,000 get off the sidelines and into the game.

289

LOCAL CHAPTERS FROM COAST TO COAST

$34.3M

TO HELP OVER 440,000 KIDS PLAY

Ontario	$ 14,363,948
Alberta	$ 6,134,987
British Columbia	$ 4,279,846
Nova Scotia	$ 2,539,600
Quebec*	$ 1,955,525
Saskatchewan	$ 1,702,390
Manitoba	$ 1,343,443
New Brunswick	$ 1,097,847
Newfoundland	$ 561,991
Prince Edward Island	$ 136,705
North West Territories	$ 86,310
Yukon	$ 79,056
Nunavut	$ 36,187
Total	$ 34,317,835

*Visit the Fondation Bon départ website to learn how Canadian Tire Associate Dealers in Quebec are supporting local families and youth across the province.

“My son loves sports. He’s only six, but I can tell they are already a huge part of what brings him happiness in his little six-year-old life. He would not be the child he is today without being able to play sports with the help of your organization. This means the world to us.”

— Jumpstart Parent

COMMUNITY SPORT FOR ALL INITIATIVE

Jumpstart was proud to be selected as one of the first national recipients of the Government of Canada’s Community Sport for All Initiative (CSAI), awarded $7.7M for the charity’s ability to effectively rebuild and increase sport participation rates for
equity-deserving youth in Canada.

In 2022, Jumpstart disbursed $4.9M of the CSAI funding, issuing 355 grants to help 124,569 kids
and 219 community sport organizations.

RECIPIENT HIGHLIGHTS

FUTURE BOUNCE ATHLETICS ASSOCIATION

Future Bounce Athletics Association offers basketball programs for self-identified girls. Girls in grades 3 to 10 participate in training programs with peers of similar ages and emotional stages, helping to foster new friendships and learn new skills in a collaborative environment.

DELIMITER

With support from Jumpstart, Future Bounce Athletics added a new 3-v-3 league for girls in grades 8 and 9. The game-like experience for the participants helps build their confidence and boosts their chances of being selected to play on high school basketball teams.

CAPE BRETON BLIZZARD FEMALE HOCKEY ASSOCIATION

The Cape Breton Blizzard Female Hockey Association delivers a diverse and inclusive girls’ hockey experience in an effort to increase participation for those who have historically been excluded from the sport. In just three years, the number of participants more than doubled in size!

DELIMITER

With support from Jumpstart, the Cape Breton Blizzard Female Hockey Association was able to hire additional staff to help manage the incredible growth and continue delivering high-quality programming for underserved youth.

Website_BreakerImage_01 (Inclusive Play From Coast to Coast)_00000-min - compressed

SUPPORTING INCLUSIVE PLAY FROM COAST TO COAST

Inclusive Play Program

Too many kids are left on the sidelines due to accessibility barriers. Backed by a $50 million fundraising commitment from Canadian Tire Corporation, Jumpstart invests in destination play spaces, multi-sport courts, infrastructure grants, and funding for parasports to remove accessibility barriers and create inclusive play opportunities for kids of all abilities.

Designed with all children in mind, Jumpstart is working to create large-scale, inclusive play spaces in every province and territory in Canada. With the support of Canadian Tire Associate Dealers and local municipalities, in 2022, Jumpstart built nine new inclusive play spaces in communities across the country, including:

Four multi sport courts

Three playgrounds

One splash pad

One para hockey rink

Since 2017, Jumpstart has supported the development of 42 inclusive play spaces in Canada, equivalent to nearly 500,000 square feet!

FIND AN INCLUSIVE PLAY SPACE

“Visiting Jumpstart’s inclusive playground at Unwin Park in Surrey, BC, this summer was life-changing for my family. It was the first time since my son began using his wheelchair that we did not feel out of place at a playground, nor sad about him not having access or anything to play with. Quite the opposite, we felt so much joy and relief watching him explore and play in the same way his peers do, for the first time in his life.”

— Jumpstart Parent

With the opening of a Jumpstart Inclusive Playground in Halifax, Nova Scotia, in the fall of 2022, Jumpstart proudly celebrated reaching the milestone of having opened an inclusive playground in every province in Canada.

GAME CHANGERS

Tim & Frances Price Family

Le groupe de marchands du grand Montréal/The Greater Montreal Dealer Group

CALGARY

Mark, Christina & Nicole Caldwell
Canadian Tire McKenzie Towne
The Dand Family in Memory of Allan Dand
Rob, Lori & Ben Hatch
Terry & Velma MacKinnon and Family
Warren & Tanya Pariseau
Chris & Caroline Pustowka
Respect Group
Mike & Pat Varley and Family

Charlottetown

Canadian Tire Charlottetown, Cam Beach and Family

Meyer Housewares Canada – Makers of Paderno

edmonton

The Feist Family
Jim & Randi Gamble
Darren & Joanne Gunn
The Laurion Family
Steven K. Lee and Family
Alanna & Doug Waldie

national

Roberto Alomar & Foundation 12

Vancouver Whitecaps

prince albert

Canadian Tire Prince Albert

Saint John

The Pustowka Family in Celebration of Adam Pustowka

surrey

Vicki Gould and Family, Canadian Tire Scott Road
Jackson James Kurtz and Family
The MacRae Family
Christa & Ward Saito and Family
Ross Saito and Family
Phil & Wendy Smethurst and Family

thompson

The Howell Family

The Williams Family

thunder bay

Robert Nearing, Canadian Tire Fort William Road

toronto

Canadian Tire Eaton Centre
Stephen & Diane Grand
The Hicks Family
Christie Loh and Family
Ted & Angela Mangnall
Larry & Lisa McCaw and Family
Norton Rose Fulbright Canada LLP
Peter & Tracy Oliver
Walied & Deena Soliman
Tim Tallon and Family
Torys LLP
Wayne & Janet Sales Family Foundation

trois-rivières

Pierre, Caroline and St-Jacques Family

uxbridge

Canadian Tire Uxbridge

vernon

Jack D’Amico & Carmina Barone and Family

victoria

Greater Victoria Dealer Group

welland

Canadian Tire Financial Services
Canadian Tire Niagara Falls, Paul & Kelly Medeiros and Family
Canadian Tire Store Welland
CT REIT
Patrick, Marleen, Hannah & Riley McMaster
The Turner Family Foundation

whitehorse

Joanne & Daniel Charlebois and Family

Mike & Pat Varley and Family

winkler

David & Lori Dunseath and Family

winnipeg

In Honour of Denzel Coyles
Jay & Lina Crowley
Darren Rezansoff
Russell† & Oksana Unilowsky

yellowknife

Jason & Karen Butorac

In the summer of 2022, the first-ever Jumpstart Splash Pad was opened in Welland, Ontario. The Splash Pad is designed to support various physical, sensory and cognitive needs while providing kids with a fun space to cool off with their friends on warm summer days. As a bonus, the Splash Pad is also energy and water efficient!

Inclusive Playgrounds Playbook

As a proven champion of inclusive play, Jumpstart participated in the creation of a first-of-its-kind playbook to help increase equitable access to play opportunities for all kids.
Developed in collaboration with Holland Bloorview Hospital, the University of Toronto, and the University of Alberta, the Inclusive Playgrounds Playbook offers municipalities, community groups, practitioners, and families living with a disability a comprehensive, free resource for creating inclusive playgrounds.

Download the Inclusive Playgrounds Playbook

CHAMPIONING GIRLS IN SPORT

We know that sport offers many valuable benefits, such as the opportunity to develop leadership skills, new friendships, and resilience. However, we also know that girls face unique barriers to participation which affect their potential to stay enrolled in sport, and to continue reaping these benefits. At Jumpstart, we are creating opportunities and empowering girls to stay engaged in sport for life, so they can grow into strong leaders on the court, on the field, and in their communities.

In 2022, Jumpstart launched its first-ever flagship program for girls in sport. Play to Lead is a sport leadership program designed to empower young women to reach their full potential and advance gender equity in sport.

To kick off Play to Lead, Jumpstart hosted a two-day, in-person Summit in Toronto for the 34 female athletes and 25 coaches participating in the program. At the Summit, participants forged new friendships while taking part in skills-based workshops and unique, fun activities.

Learn More

“I learned a lot of transferable leadership skills that are valuable in all aspects of my life like in school, theater, or sports. Things like communication, grit, and being authentic to yourself.”

— Play to Lead Athlete

Canadian Women & Sport

Jumpstart and Canadian Women & Sport teamed up to release the second edition of The Rally Report, leading research on gender disparities in sport.

DELIMITER

The Rally Report 2022 revealed barriers preventing girls from accessing safe, quality sport and called on leaders to invest in improvements.

Read The Rally Report 2022

She’s4Sports

Representation matters. Jumpstart partnered with She’s4Sports to increase the representation of diverse women in sport media.

DELIMITER

She’s4Sports’ How We Play video series, gives youth the unique experience of seeing how LGBTQ+ sport leaders and female athletes built their careers in sport.

Thank you to our generous supporters

CTC’s network of customers, employees, vendors and other business partners stepped up to contribute their individual time and resources to support Jumpstart’s work and help get kids into the game. Thank you for championing kids in need and giving them the opportunity to fulfil their dreams.

donor list

$1M+ – Game Changer

Canadian Tire Dealers and Families

CTR Dealer Convention

Vendors

Other

Employees for Jumpstart
Government of Canada

$500,000 – $999,999 – Champion

Canadian Tire Dealers and Families

Vendors

Other

CTR Golf Tournament
Government of Ontario

Our work at Jumpstart would not be possible without the generous support of Canadian Tire Corporation’s customers from coast to coast. 100 per cent of every customer donation goes directly to helping kids play, and those made in-store are redistributed to the community where the donation was made. Customers are at the heart of Jumpstart’s community work and are making a difference in the lives of Canadian families.

100%

OF EVERY DONATION GOES TO HELPING KIDS PLAY

Canadian Tire Corporation’s (CTC) employees are some of Jumpstart’s biggest supporters. Whether volunteering at a Jumpstart event or leading a fundraising initiative of their own, CTC employees are a proud and passionate force behind Jumpstart’s mission.

In 2022, CTC employees raised nearly $1.3 million for Jumpstart, thanks to fundraising events and personal donations. Executives from across the company also participated in fun challenges to help motivate employees to contribute to the cause.

2022 REVENUE SOURCES

32% 32%
18% 18%
16% 16%
13% 13%
10% 10%
7% 7%
4% 4%

2022 FINANCIALS

	2022in Thousands of Dollars	2021in Thousands of Dollars
Gross fundraising revenue (excluding CTC $12million one time donation and government funding)	28,486	25,879
Government funding	6,213	220
One-time CTC Donation Towards Sport Relief Funding	0	12,000
Gross Fundraising Revenue	34,699	38,099
Less: Fundraising Expenses	129	57
Net Fundraising Revenue	34,570	38,042
Charitable Disbursements	35,603	33,389
General and Administrative (G&A) Expenses	2,524	2,156
Total Disbursements	38,127	35,545
Excess of Revenue Over Disbursements	-3,557	2,497
G&A Ratio	7.27%	5.66%

CANADIAN TIRE JUMPSTART CHARITIES BOARD OF DIRECTORS

As of December 31, 2022

Nadir Y. Patel
Chairman of the Board, Canadian tire Jumpstart Charities
Managing Director, Fairfax Consulting
Senior Strategic Advisor, Norton Rose Fulbright Canada LLP Board of Directors, Canadian Tire Corporation Limited

Martha G. Billes, OC
Chairman Emeritus, Canadian Tire Jumpstart Charities
Board of Directors, Canadian Tire Corporation,
Limited Independent Businesswoman

Owen Billes
Board of Directors, Canadian Tire Corporation, Limited
Dealer, Canadian Tire Store #118, Welland, ON

Stephen Brinkley
President, Sport Chek

Thomas J. Flood
President, Canadian Tire Retail

Robert Hatch
Dealer, Canadian Tire Store #493, Cochrane, AB
Corporate Director

Claude Jacob
President, Fondation Bon départ de Canadian Tire du Québec Dealer, Canadian Tire Store #0109, Trois-Rivières, QC

Ted Mangnall
Dealer, Canadian Tire Store #070, Etobicoke, ON

Mary Turner
Retired President and Chief Executive Officer,
Canadian Tire Financial Services, Corporate Director

Aayaz Pira
President, Canadian Tire Financial Services &President and CEO Canadian Tire Bank

Marco Di Buono
President, Canadian Tire Jumpstart Charities

Jumpstart gives special thanks to Scott Fraser, who retired as President of Canadian Tire Jumpstart Charities in August of 2022, for his leadership and dedication.

RETIREES

Jumpstart would like to thank the Board Memberswho retired in 2022 for their leadership and commitment:

Dave DiFelice, Georges Morin and Rick White retired from the Board in May of 2022.
W. Bruce Clark retired from the Board in November of 2022.

Auditor, Deloitte LLP

2022

ANNUALREPORT

MESSAGE FROM OUR LEADERSHIP

2022 AT A GLANCE

Rebuilding sport for Canadian kids

Championing girls in sport

Supporting inclusive play from coast to coast

3 MILLION KIDS AND COUNTING

2022 STATE OF SPORT REPORT

KEY FINDINGS

Canadian parents reported that there are fewer, more expensive opportunities for their kids to participate in sport

Sport organizations reported higher operating costs and lost capacity

After two years of uncertainty, community sport organizations are at risk

Nearly half of parents reported that the number of organized sports their child participates in has declined

REBUILDING SPORT FOR CANADIAN KIDS

289

LOCAL CHAPTERS FROM COAST TO COAST

$34.3M

TO HELP OVER 440,000 KIDS PLAY

COMMUNITY SPORT FOR ALL INITIATIVE

RECIPIENT HIGHLIGHTS

FUTURE BOUNCE ATHLETICS ASSOCIATION

CAPE BRETON BLIZZARD FEMALE HOCKEY ASSOCIATION

SUPPORTING INCLUSIVE PLAY FROM COAST TO COAST

Inclusive Play Program

GAME CHANGERS

CALGARY

Charlottetown

edmonton

national

prince albert

Saint John

surrey

thompson

thunder bay

toronto

trois-rivières

uxbridge

vernon

victoria

welland

whitehorse

winkler

winnipeg

yellowknife

Inclusive Playgrounds Playbook

CHAMPIONING GIRLS IN SPORT

Canadian Women & Sport

She’s4Sports

Thank you to our generous supporters

$1M+ – Game Changer

Canadian Tire Dealers and Families

Vendors

Other

$500,000 – $999,999 – Champion

Canadian Tire Dealers and Families

Vendors

Other

$250,000- $499,999

Canadian Tire Dealers and Families

Vendors

Other

$100,000 – $249,999

Canadian Tire Dealers and Families

Vendors

Other

$50,000 – $99,999

Canadian Tire Dealers and Families

Vendors

Other

$25,000 – $49,999

Canadian Tire Dealers and Families

Vendors

Other

$10,000 – $24,999

Canadian Tire Dealers and Families

Vendors

Other

THANK YOU TO CANADIAN TIRE CORPORATION’S CUSTOMERS

100%

ANNUAL
REPORT